The owner of a graphic design firm worries that her clients have dried up despite her best efforts.
Even a seemingly bulletproof marketing plan that worked in the past is now yielding crickets. What should she do? And how exactly should she go about deciding what’s best for her business?
Your problem-solving instincts may tell you that she’d better start brainstorming and making a detailed spreadsheet with a step-by-step plan. But both anecdotal evidence and published research suggest that taking a moment of inaction may be just as, if not more, important.
People commonly report that they make the best decisions not while actively trying to make a choice but, say, taking a shower, knitting or working out. This is because ‘aha!’ moments that spark brilliant, unexpected solutions tend to crop up when our minds are quiet and our consciousness is at rest. These aha moments are often the only way to solve truly complex problems that are too big for our conscious mind to process.